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The challenge before the HR manager lies in convincing employees that their interest will not be sacrificed. Initiating the process of change:-Changing the method of working, changing the attitude of people and changing the perception and values of organization have become necessary today.

Although the company may want to change it is actually very difficult to make the workers accept the change.

The challenge before the HR manager is to make people accept change. Objective :-HRM helps a company to achieve its objective from time to time by creating a positive attitude among workers.

Reducing wastage and making maximum use of resources etc. Facilitates professional growth:-Due to proper HR policies employees are trained well and this makes them ready for future promotions.

Their talent can be utilized not only in the company in which they are currently working but also in other companies which the employees may join in the future.

Better relations between union and management:-Healthy HRM practices can help the organization to maintain co-ordinal relationship with the unions.

Union members start realizing that the company is also interested in the workers and will not go against them therefore chances of going on strike are greatly reduced.

The individuals are now very comfortable while working in team thus team work improves. Identifies person for the future:-Since employees are constantly trained, they are ready to meet the job requirements.

The company is also able to identify potential employees who can be promoted in the future for the top level jobs. Thus one of the advantages of HRM is preparing people for the future.

Allocating the jobs to the right person:-If proper recruitment and selection methods are followed, the company will be able to select the right people for the right job.

When this happens the number of people leaving the job will reduce as the will be satisfied with their job leading to decrease in labour turnover.

Improves the economy :-Effective HR practices lead to higher profits and better performance by companies due to this the company achieves a chance to enter into new business and start new ventured thus industrial development increases and the economy improves.

Introduction about topic: Talent is an in-demand commodity these days for almost everyone. As organizations work to recruit new employees and retain existing ones they are discovering that there are no quick and easy answers for success.

Currently in India, HR professionals are reporting that all employees are becoming more transient. For a young person starting their careers today they can expect to change employer on average 7 8 times throughout their working life.

This compares with an average of for their parents. A thorough understanding of the factors that influence employee retention in their own specific environment should drive what exactly an organization decides to do.

For this reason many organizations seeking to. Although it may not be possible or legal! Understanding the needs of Employer Quantify the impact of employee turnover Identify the drivers that are currently contributing to the problem Isolate, by various demographics, employee propensity to stay with the organization Communicate and promote the necessary research amongst employees Devise an appropriate Attraction and retention strategy Successfully managing Employee Retention Part of the challenge in effectively managing employee retention concerns the various degrees of recognition amongst employees and senior management that a problem actually exists.

Without a consensus of opinion that something should be done it is unlikely that any strategy will receive sufficient sponsorship to see it through implementation.

For this reason alone many organizations attempt to quantify the size of the problem and illustrate the potential return on investment. Depending on the organizations approach to data, various options for costing the problem exist.

These range from highly scientific studies of labour productivity and the environment down to a more general rule of thumb. The general rule of thumb was developed by academics as a quick, but accurate, way of putting some numbers to the problem.

For example, an organization with employees with average earnings of Rs. So, using this example, if turnover was cut by just four percentage points the organization could save up to Rs.

Having gained recognition of the need to act, the next step in successfully managing employee retention levels involves gaining an understanding of the dynamics of the problem.

Objectives To understand employees opinions To understand the concept, reason and outcome of attrition To understand the cost of attrition and saving because of Employee retention To understand employee retention-concepts and the ways to retain the top performers To envision their own employee retention strategy appropriate to their organizational setting To understand the role of managers in retaining top performers Build a high Employee retention workforce that reduces employee turnover Help people reach greater levels of productivity leading to higher job satisfaction Improve employee motivation Transform the entire workforce into a high-Employee retention culture-saving organizations countless thousands of dollars.

Implement advice focusing on industries including healthcare, manufacturing, service, high tech, and professional firms Limitations of Research Sample size is less compared to employees of NFCL.

The time period of project is only two months from 1st august to 14th september Few people did not have time to express their opinions.

Few people were not responding as I expect from them and they were reacting for the survey is conduct for false purpose. The people did not have an idea about the topic.

People were also not giving the exact information. There are certain things in the research process which are always done in order to get the most accurate results.

It is a planned procedure, not a spontaneous one. It is focused and limited to a specific scope. Whether it is the answer to a hypothesis or even a simple question, research is successful when we find answers.

Sometimes the answer is no, but it is still an answer. If there is no question, then the answer is of no use. Research is focused on relevant, useful, and important questions.

Without a question, research has no focus, drive, or purpose. To study employee retention in the organization and to identify and address the problems.

To study various dimensions and determine the concept of employee retention in NFCL. To understand how other factors are influence employee retention strategies.

Create proactive succession planning that facilitates career-pathing for top performers. Research is a careful investigation or enquiry especially through search for new facts in any branch of knowledge.

Research Methodology: Research method is a way to systematically solve the research problem. Research Process: It consists of series of actions or steps necessary to Effectively carryout research and desired sequencing of these steps:.

Need for Research Method Identification of needs Identification of research Selection of research desire Collection of data Analysis of data Choose the best option Decision making.

Research Design: A Research design is a arrangement of conditions for Collection and analysis of data in a manner that aims to combine Relevance to the research purpose with economy in procedure Generally the Research Design can be conveniently described in 3 ways.

They are: Research Design in case of Exploratory research studies Research Design in case of Descriptive research studies Research Design in case of Hypothesis Testing research studies.

Data Collection The data collection in the following ways Primary data collection Primary Data is collected from different categories of employees by distributing a questionnaire which consists of 25 questions.

The distribution of questionnaire is done by stratified Random sampling method. The investigator distributed the questionnaire by meeting the employees personally.

The purpose and use of the collection of Data is clearly explained to the employees. The survey covered employees. The primary data for the study was collect from employees through direct observation, a structured questionnaire and personal interviews.

Sample Size All items in any field of in query constitute a universe or Population'. A finite subset of the population gives a sample.

The statistical units in the sample are called sample units. The no. If size of the sample is less than or equal to 30 then it is called as a small samples.

Other wise that it if the size of the sample is greater than 30, it is called as large samples.

Sample size of survey is taken as respondents. Sampling Procedure: Sampling is the selection of group with a view to obtain Information about the whole is group of persons that represents Particularcommunity.

Sampling method was used as Random sampling. There are 3 primary kinds of samples: 1. The Convenient sample, 2.

The Judgment sample, 3. The Random sample. They differ in the manner in which elementary units are Choose. Simple random sampling: A simple random sample of size, n, is produced by a Scheme which ensures that each sub group of population of size n has an equal profitability of being chosen as the sample.

Reliability of the Data: The accuracy and reliability of the information is most important in any empirical study.

Therefore due emphasis was given to obtain the reliable information from the respondents. For the purpose of improving rapport between respondents, the investigator collected their questionnaires and made informal fallouts frequently.

Doubts expressed by respondents were cleared by the investigator wherever necessary. Further a determined effort was made to see the confidentiality of the respondents by assuring that the information given by them would be kept strictly confidential and would be used for academic purposes.

Analysis And Presentation Of Data The data has been collected tabulated and analyzed at statement wise category wise and overall analysis.

The entire data of the present study has been presented in different chapters as given below: The present study contains four chapters chapter 4 consists of theoretical frame work.

Chapter 1 consists of methodology adopted. Chapter 2 consists of profile of the industry and the chapter 3 profile of Nagarjuna chemicals and Fertilizers Limited, Chapter 5 Consists of Data analysis,.

Chapter 6 consists of findings, suggestions and conclusion it also consists of references and bibliography. Sample Technique: Simple random sampling.

Statistical Tools used: 1. Bar charts 2. Pie charts 3. Overview of Fertilizer Industry: Fertilizer sector is very crucial for Indian economy because it provides a very important input to agriculture.

Moreover the fertilizer industry, specially the ammonia urea plants, is highly energy intensive in their operation.

There are vide variation in the vintage of fertilizer plants in the country. Over the years, the majority of industry has improved its performance significantly in terms of specific energy consumption and capacity utilization.

There are several state-of-the-art fertilizer plants operating in India. There are around 27 fertilizer plants in the country engaged in the manufacture of urea.

Salient features of Indian fertilizer industry: Fertilizer sector is very crucial to Indian economy, provides important input to Agriculture sector.

It is regulated by government policies administering the price of fertilizer and the production. Urea production is energy intensive process.

Specific energy consumption of sample plants covered under this study varies between 5. Majority of industry is energy conscious and focuses on energy management.

Over the years, the industry has improved its energy performance by bringing down the Specific energy consumption and improving capacity utilization.

Quantitative details: Urea plants are very energy intensive and therefore cost of energy is the most critical factor in cost of production.

The new generation plants commissioned recently use state-ofthe-art technology and are therefore more energy efficient compared to the older generation plants.

For fertilizer manufacturing natural gas is most preferred and efficient feedstock. The overall trend of specific energy consumption over the years has been declining.

Fertilizer usage is closely associated with agricultural productivity. Despite its success in promoting agricultural productivity, the fertilizer industry is now experiencing one of its more difficult times.

The fall was partly offset by an increase in Asia. From to fertilizer consumption in the developed countries tended to stabilize. Population growth had leveled off, almost everyone was adequately fed, and world agricultural exports had stagnated due to economic problems in the importing countries.

Consumption also fell in West Europe, although to a much lesser extent. Phosphate and potash consumption were affected more seriously than nitrogen.

The increase was particularly strong in the case of nitrogen. The main factor influencing the share of the different products is the nutrient concentration of the Product - the higher the concentration the lower the distribution, storage and handling costs per unit of nutrient; these are major items in the total cost structure.

It is no coincidence that each of the most important products, urea, di ammonium phosphate and potassium chloride has a high nutrient content.

In China, where the production and use of compound fertilizers is being encouraged in order to promote balanced fertilization.

Both the imports and domestic production of NPK complex fertilizers are tending to increase. Currently the importation of relatively low-cost compounds from Russia is increasing strongly.

A gradual decline is expected in West Europe and Japan. Fertilizer consumption in Southeast Asia, which has fallen as a result of the economic crisis and adverse weather, should recover towards the end of the period.

The forecasts assume a relatively stable global economy: in the past, major, unpredictable shocks to the global economic system have had an important impact on fertilizer demand.

The difference is accounted for by reduced forecasts for North America - 1. The reduction in the North American forecasts reflects the poorer agricultural prospects.

The demand for fertilizers is derived from that of agricultural products, for which the situation is as follows: As regards the longer-term outlook, in their annual agricultural outlook report, OECD suggested that many agricultural markets would probably remain depressed for the next two years, and even a subsequent recovery would fail to lift prices in sectors including maize and wheat to the levels experienced from to World commodity prices including livestock, coffee, coca, sugar, grains, energy and base and precious metals recently reached their lowest levels since Developing countries receive about a third of their export earnings from commodities.

According to the World Bank's January report Commodity Markets and the Developing Countries, commodity prices continued in the decline that began with the East Asian financial crisis, due to weak demand, large supplies and rising stocks.

Beyond the World Bank expects that commodity prices will begin to recover, but slowly with prices remaining depressed for several products.

However, in almost all cases, real commodity prices in are expected to remain below the level because of projected more rapid increases in supply.

This is partly due to rapid advances in technology and declining costs of production. They forecast that growth in global agricultural trade will be slower over the next 2 to 3 years due to weakened demand in Asia and the FSU, while production will tend to expand.

Thereafter the Asian economies should have relatively strong rates of growth, the FSU more modest rates, with stronger agricultural trade.

Agricultural commodity prices have in fact been declining in real terms for several decades. The efficient growers of non-cereal commodities, who are major fertilizer users, should continue to be able to accommodate the lower prices.

The longer-term fall in commodity prices is not, therefore, of great concern. The increase in the world's basic food requirements, resulting from the increasing world population and the trend towards improved standards of living in developing countries should outweigh this factor.

A factor of more immediate concern is the impact of the global cereal and oil-seed balance on fertilizer demand. Between and , global cereal production stagnated and stocks fell.

Then a poor US harvest in caused grain prices to boom. Farmers responded to the high grain and oilseed prices by increasing the areas planted. Coupled with favourable weather in most regions, this produced record harvests in The growth was fastest in the major exporting countries.

The harvests were again satisfactory in and and world cereal stocks were progressively replenished. As a result of the increased supply in relation to demand, the export prices for most cereals started to weaken considerably in the autumn of There was some strengthening of cereal prices in late March but prices were still well below those at the same time in FAO's early forecasts April point to a reduced global cereal output.

Since , the share of developing countries in world fertilizer consumption has increased consistently, and this trend will continue. But even within the broad categories of "developed" and "developing" countries there is considerable variation.

In West Europe fertilizer use is likely to decline gradually as a result of economic and environmental pressures. In the countries of Central Europe and the Former Soviet Union a gradual recovery of fertilizer use is expected after the sharp fall which occurred at the beginning of the s.

Agricultural demand will increase substantially in the countries of South Asia and Socialist Asia especially China. These countries are likely to remain largely self-sufficient agriculturally but with increasing environmental pressures.

Despite efforts to improve their agricultural production, the food import requirements of most countries of Africa, South-east Asia and the semi-arid regions of the Near East are likely to increase.

Looking at the situation on a global basis, despite an improvement in recent years there are still million undernourished people. The rate of increase of the world's population is slowing but absolute increments of about 80 million persons per year will continue for another 15 to 20 years, accompanied by an overall improvement of living standards in most developing countries.

The increased agricultural demand will require higher overall average yields per hectare and, despite a hoped-for improvement in efficiency, higher average rates of fertilizer application, and hence a gradual increase in global fertilizer consumption.

The fertilizer industry in India has played a pivotal role in achieving self sufficiency in food grains as well as in rapid and sustained agriculture growth.

India is the third largest producer and consumer of fertilizers in the world after China and the United States. The growth of the Indian fertilizer industry has been largely determined by the policies pursued by the government.

The government exercised extensive controls on the pricing, distribution and movement of fertilizers. The industry is capital intensive and the production process energy intensive with the combined cost of feedstock and fuel accounting for anywhere between 55 and 80 per cent of cost of production, depending on the type of fertilizers.

Determinants of fertilize demand: Rainfall and irrigation facilities: Adequate and well diversified rainfall gives the farmers confidence to invest in fertilizers along with well equipped irrigation facilities.

Relative prices of fertilizers: Indian agriculture is characterized by small holdings and demand for fertilizers tends to be price sensitive.

If there is significant price differentiation between fertilizers, demand will move in the favour of the cheaper fertilizers, even if its not the most appropriate one.

Cropping pattern: This determines the need and timing of fertilizers purchases. Government policy: Government policies and framework influences pricing, production and distribution of fertilizers.

Rising demand for fertilizers: There has been significant growth in the consumption of fertilizers in last three years due to overall good monsoon.

The growth in NPK consumption was 9. It is expected to grow by at least by eight per cent during in anticipation of good monsoon.

Against the robust growth in consumption, domestic fertilizer production has remained range bound in the last decades.

Fertilizers output grew by a modest 6. The surge in fertilizers demand and stagnant to modest increase in production has widened the gap between consumption and production.

Therefore, the rising demand for fertilizers is providing ample scope for the companies in this sector to increase their production capacity and volumes thereby, driving the growth of Fertilizer Sector.

India Fertilizer Industry is one industry with immense scopes in the future. India is primarily agriculture oriented country and its economy is highly dependent on the agrarian produce.

The majority of the populace of India lives in rural areas and the foremost occupation in the villages is agriculture.

Developments pertaining to different industries are being made on a massive scale to change the country's economy from an agrarian one to an industrial one.

It is extremely important for the fertilizer industry India to have development in terms of technologically advance manufacturing process and innovative new-age products.

The first fertilizer manufacturing unit in India was set up in the year at Ranipat in Chennai. In the present scenario, there are more than 57 large and 64 medium and small fertilizer production units under the India fertilizer industry.

The main products manufactured by the fertilizer industry in India are phosphate based fertilizers, nitrogenous fertilizers, and complex fertilizers.

The fertilizer industry in India with its rapid growth is all set to make a long lasting global impression. The Indian fertilizer industry with a capacity of lakh MT of nitrogen and 56lakh MT of phosphate nutrient is one of the largest in the world and has over the years, played a significant role in the development of agriculture in the country.

Fertilizer consumption in India is among the highest in the world, though we rank low in comparison to most of developing and some of developed countries in terms of intensity of consumption.

Fertilizer consumption in India has been stagnant in the last few years. But, with increased focus of the government towards agricultural growth,.

Successful implementation of government programs like the Bharat Nirman Program etc. The main issues confronting the fertilizer industry at present are with regard to feedstock and the uncertain policy environment.

The industry is dependent to a large extent on gas for Urea production and Phosphoric acid for production of DAP and other phosphate fertilizers.

With limited reserves of gas in the country and the power sector also vying for an increased share, the fertilizer industry is faced with acute shortages.

Fertilizer units and gas companies have not been able to reach an agreement over the pricing of gas and very few long term gas supply agreements have been signed.

With the government policy favoring conversion to gas based units, the demand for gas is only expected to go up.

The author had in their initial report on the sector, mentioned three strategies for growth of the domestic fertilizer sector, one of them being setting up of JVs abroad to tie up for feedstock.

The recent initiative by some players in the industry to set up Joint ventures in gas surplus countries with buy back arrangements is thus a step in the right direction and reaffirms our stated view on strategies for growth in the sector.

Similarly, on the phosphate fertilizers front, the country has limited reserves of phosphoric acid and companies have set up joint ventures abroad to tie up for their phosphoric acid requirements.

On the policy front, the fertilizer industry had for long been protected under the Employee retention pricing scheme. However with recent focus on containing subsidies and also encouraging efficiency in the sector, the government has envisaged total decontrol of the sector.

The government introduced the new pricing scheme in as a first step towards total decontrol but the uncertainty and delay over the exact policy parameters have not augured well for the industry.

The uncertain policy environment has also not encouraged any major domestic capacity additions. Most of the capacity additions planned is in the nature of expansion or revamp of existing units.

Absence of major capacity additions and issues relating to feedstock could widen the demand-supply mismatches. The financial year began with practically no clarity on the policy parameters for both Nitrogenous and phosphate fertilizers.

The policy parameters for third stage of the New pricing scheme for Urea which was to be implemented from the beginning of the current financial year are yet to be announced and the implementation of the Prof.

Abhijith Sen committee report on Phosphate fertilizers is also pending. While rising fertilizers subsidies is a matter of concern, delay in decisions on the mechanism to tackle the same can worsen the situation as domestic capacity utilization might drop and force the country to resort to imports.

Excessive dependence on imports is not a desirable proposition from both the economic and strategic point of view and hence there is an urgent need of clarity on the policy parameters for the sector.

Fertilizer Production in India: Chemical fertilizers played a major role in the accomplishment of Indias green revolution. Indias fertilizer production increased in step with the green revolution.

It is currently the third largest producer in the world. Presently, there are 65 large-sized fertilizer plants in India. The output of nitrogenous fertilizers in India reached 10, tones by Due to its large share, the production of nitrogenous fertilizers has the greatest impact on energy use.

The major determining factors for energy efficiency in this industry are capacity utilization, feedstock, plant age and technology. The average fuel consumed per ton of fertilizer produced shown in Table represents the energy intensity of the fertilizer industry.

This indicator shows a decrease over time reflecting the progress in technology and the increasing attention paid to monitoring energy consumption.

The shift towards the use of natural gas as feedstock is an improvement in terms of energy efficiency as its conversion into nitrogenous fertilizer is considerably less energy intensive than for other types of feed stocks.

Natural gas plants used Energy Consumption: Energy consumption in the fertilizer industry grew as fast as the production of fertilizer during the s and then declined continuously as the fuel mix changed and plants became more efficient.

This Figure shows the total energy consumption in the fertilizer industry over the last 10 years; it includes fuel used as feedstock as well as that used for energy purposes.

The figure shows simultaneously the production of nitrogenous fertilizer on a second axis. With the limits on the domestic availability of natural gas, its total consumption has stagnated since the late s, while that of naphtha has increased since the early s.

From the late 90s up until now, energy efficiency has improved despite the increased use of naphtha, a more energy intensive fuel.

This may be explained by the focus on energy efficiency techniques encouraged by the BEE and new policies that promote higher capacity utilization and efficiently.

During , the State produced , tones of nitrogenous fertilizers and , tones of phosphatic fertilizers. In terms of percentage contribution to the national output, it works out to 2.

The sector looks attractive as their can be unlimited opportunity to increase the volumes to fulfill the gap between supply and demand.

The companies with huge capex plans are in queue just waiting for the node of Department of Fertilizers DOF , and once the sector gets ground clearance from DOF than we can see new highs for this sector as whole.

Therefore, we are bullish on the sector with the time horizon of years and expect that sector would outperform the broad market in coming years.

Starting with manufacturing steel, Nagarjuna Steels Limited was launched. Consolidating its core activities, today the Groups major operations cover Agri and Energy sectors.

The Project had been handed over to Nagarjuna Group of Industries in This is the first gas based fertilizer plant and the single largest private sector investment in South India.

The plant went into commercial production from Aug 1, Subsequently NFCL undertook an expansion programmed in and the expansion plant of identical capacity as the original plant but based on naphtha as feed stock went into commercial production from March 19, Located at Kakinada on the East coast NFCL's fertilizer facility is the single largest private sector investment in South India - the first has-based fertilizer unit in the region, the facility unit in the region, the facility produces 11,94, MT Urea and 6,90, MT Ammonia in two streams.

These plants are the best operated fertilizer units with one of the lowest energy consumption rates in the world. Spread over acres, two-thirds of the plant site is completely developed as a green belt with trees and water bodies from virtually a barren and saline land.

The Green Belt extends over a kilometer with more than three lakh fifty thousand trees of species, a number of large water bodies with marine life, birds and animals.

This is a humble tribute towards our philosophy of industry in Harmony with Nature. NFCL has implemented a comprehensive environment plan in the fertilizer plant at Marinade, resulting in near zero pollution of air water through treatment of chemical pollutants, recycling and effluent control.

The company has also set-up Krishi Vigyan Kendras to impact regular training in scientific agricultural practices and procedures for improving farm yield.

NFCL is also the best fertilizer unit in India in terms of operating profit margin. With a plethora of credits of its favor NFCL endeavors to be a total solution provider in the plant nutrition segment in the near future.

A range of customized nutrition products will be developed and offered in increased number of markets in the time to come. Accordingly the name of the Company is now Kakinada Fertilizers Limited with effect from August 1, Ikisan Limited a Company involved in agri informatics, information technology, education services and micro irrigation has also merged into Kakinada Fertilizers Limited.

Website : www. The flagship company of the Nagarjuna Group, Nagarjuna Fertilizers and Chemicals Limited is a leading manufacturer and supplier of plant nutrients in India.

Commencing operations in , today our asset base is around Rs. We have the distinction of being the single largest private sector investment in Southern India.

An ISO certified company; our operational profits are one of the highest in the industry. We assume market leadership in the markets we operate.

August 19 Preparing for the future, proactively, we are addressing the most important aspects of our organization: Strategy Having a long term vision for the company Structure To facilitate achieve our strategy People Aligning related policies with Strategy and Structure.

In turn to build the right capability, attitude and behaviors in employees. Process To enable employees to work more efficiently and effectively, to have the best in class internal business processes.

Our Endeavour is to unlock the full potential of our people by transforming into a performance driven organization that attracts the best talent, nurtures a more productive and results-focused workforce and implements initiatives, which align people strategies with organizational objectives.

Facilitating redefinition of organization structure to support NFCLs business direction, goals and priorities.

Evolving a people management philosophy and institutionalizing systems and policies that reflect uniformity, fairness and transparency. Establishing Best in Class HR systems and processes, in line with organizational requirements.

Defining the organization capability framework and assessing organizational people capability to support NFCLs vision. Objective of the company: Our corporate objective is to achieve excellence by working in harmony towards our common goals.

To achieve this, we, the members of Nagarjuna Family, promise that we shall imbibe and practice the following guiding principles: Our speech shall be sweet We shall not show anger or annoyance towards anyone Our behavior towards all shall be one of love We shall not criticize anyone but see good in others We shall not churn and spread others weaknesses.

We shall be truthful We shall respect human dignity and not ill-treat others We shall be free from the influence of jealousy We shall be humble and cheerful We shall cooperate and work together towards achievement of our common goals.

Our Values Deliver solutions that will please our customers Deliver returns that motivate our investors Take actions that strengthen us and inspire the best in others by setting an example in relationships, integrity, honesty, humility and hard work By understanding the deep and fundamental needs of Our People, Our Customers, Our Investors and Our Ecosystem Alliances, Community and Environment Commitment: We are committed to constantly introspect and improve insight into the market place and the real needs of customer.

We are committed to teamwork and partnership with employees, shareholders, customers and the community. Concern: We are all empowered to demonstrate care and concern towards others in everything we do and shall be, cause any harm through our attitudes, words or actions either directly or indirectly.

Integrity: Our unique corporate advantage lies in our efforts to improve depth of character and the integrity of our personal and professional relationships.

We will, therefore, emphasize on openness, honesty, trust and ethical practice in all dealings. Quality: We shall constantly strive to improve upon our products services and shall innovate in doing things better such that quality is achieved in every sphere of activity.

Entered into power generation by setting up Nagarjuna Power Corporation Limited. Finally, he joined Union Carbide of India and worked with them for 15 years.

While working with Union Carbide, KVK's deep-rooted urge to serve society through industry impelled him to start out on his own. Thus was born Nagarjuna Group in with an investment of Rs.

The Group has since then come a long way to become a diversified conglomerate with an asset base of Rs.

A recipient of various awards for his outstanding contribution to the industry and society, KVK, was a firm believer in the adage "practice what you preach".

A self-made man KVK practiced simple living and high thinking. He dreamt big and worked with an unstinted focus of mind and body to make his dreams come true.

KVK was a visionary with firm belief in his mission to serve society through industry. It is this belief, which continues today to be the guiding light of Nagarjuna Group.

Born in a humble agricultural family in Andhra Pradesh on November 28, , Shri Raju was neither heir to any industrial empire nor a protg of.

Shri KVK Raju was one of the first generation technocrat entrepreneurs of the country. KVK he was fondly known used to give the credit of his luminous personality to the guidance of Nishreyasananda Tanuku in West Godavari District.

Also of great help in nurturing KVK into an extremely confident individual was Duncan Grindley, a high school teacher of Ramakrishna Mission.

Visionary with firm belief in his mission to serve society through industry. It was while working with Union Carbide, KVKs deep-rooted urge to contribute to the industrial development of the country impelled him to start a venture on his own.

The Group since then has come a long way and is today a multi-million conglomerate with diversified business interests. He was one who believed in the adage, practice what you preach.

Towards this end he always: Focused on responsibilities Emphasized value-based service Felt one must understand the needs of the people they serve Believed in Trusteeship.

Business is an integral part of the Society and must endeavor to give back more than it takes both economic and natural. Culture of the company: We live every moment of life in harmony with nature to create value for ourselves, our stakeholders and the society.

As Individuals, we shall always: Be humane Be cordial and pleasant Be honest and equitable Be giving and forgiving Be positive And at work, we shall always: Create an environment, where work becomes an enjoyable experience Align individual goals with organizational goals Share knowledge and information Be proactive and responsible Pursue excellence Be committed.

Shri K. Raju Chairman Shri K. Rahul Raju Managing Director. Nath Shri S. Our aim is to help the farmer in maximizing qualitative and quantitative output.

Our specific goals in order to have a pleased customer are to offer an attractive cost-benefit ratio by delivering superior products and services in terms of functionality, in terms of quality, offering better prices, increasing choice of products, offering better conveniences like ease of use and availability.

Efficient fertilizers and fertilization methods have become the only answer to the ever-growing demand for farm produce. Modern agriculture must supply crops with optimal rates of nutrients throughout the growth cycle in the most efficient manner and without degrading soil and water resources.

This can be achieved through adoption of modern and precision practices in terms of nutrient management with Specialty Fertilizers.

Specialty Fertilizers SF are fully water-soluble solid fertilizers having high content of primary nutrients with low salt index. The simultaneous delivery of water and fertilizers to the crop through the irrigation system ensures that plant nutrients are directed to the active root zone.

A well-balanced Nutrigation program will satisfy the exact needs of the plant as they change along the season. Specialty fertilizers require distinct attention as it is relatively unknown to Indian farmers and comes with a new concept of precision agriculture.

The consumption of specialty fertilizers is growing and indicating the improved acceptance of the concept and products.

The consumption of specialty fertilizer is expected to grow in coming years in view of greater commercialization of agriculture, mandatory provision of fertilizer tank in government projects of Micro Irrigation systems along with growing.

Products A. Manufactured Products 1. Used for production of Urea, DAP, Ammonium Sulphate and Ammonium Nitrate for fertilizer, explosives, herbicides and insecticides Used for water treatment, fermentation, tanning and food additives.

Marketed Products 1. Not more than 5 per cent shall be.

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